MARKETING | Whiteboard Animation Protests
Art direction, script and illustration for whiteboard animation, about series of protests in Brazil.
Sense Envirosell is a division of Grupo Resulta specializes in consumer and retail. Its differential is in the methodologies applied, like the case of the method U-Lens, linking physical and symbolic features to emotions. The animation shows the result of analysis, mainly through the U-Lens, about series of protests in Brazil.
The text used in speaking was produced by the client as a result of that analysis.
From the text was created the rough:
Com o rough criado e aprovado, foi produzido um animatic usando a locução como guia e servindo de orientação para o vídeo final.
From the rough approved an animatic was created using the speaking as a guide.
For this type of animation, whiteboard, the final illustration should also work outside this context, as an infographic: