MARKETING | Whiteboard Animation Protests

Client: Sense Envirosell | Grupo Resulta
Agency: Frux

Art direction, script and illustration for whiteboard animation, about series of protests in Brazil.

© Eldes.com - MARKETING | Whiteboard Animation Protests. Client: Sense Envirosell / Grupo Resulta. Agency: Frux. Illustration detail. #animation #illustration #whiteboard

Sense Envirosell is a division of Grupo Resulta specializes in consumer and retail. Its differential is in the methodologies applied, like the case of the method U-Lens, linking physical and symbolic features to emotions. The animation shows the result of analysis, mainly through the U-Lens, about series of protests in Brazil.

Method

The text used in speaking was produced by the client as a result of that analysis.

From the text was created the rough:

© Eldes.com - MARKETING | Whiteboard Animation Protests. Client: Sense Envirosell / Grupo Resulta. Agency: Frux. Illustration rough. #animation #illustration #whiteboard

Com o rough criado e aprovado, foi produzido um animatic usando a locução como guia e servindo de orientação para o vídeo final.

From the rough approved an animatic was created using the speaking as a guide.

For this type of animation, whiteboard, the final illustration should also work outside this context, as an infographic:

© Eldes.com - MARKETING | Whiteboard Animation Protests. Client: Sense Envirosell / Grupo Resulta. Agency: Frux. Artwork. #animation #illustration #whiteboard